Push Through Your Limits

Son of a Lion is a brotherhood of men living to be better men, better fathers, better brothers and better leaders. It’s about making the hard decision when no one else is watching. It’s about being consistent in one area so you can be consistent in more important areas. And it’s about doing it with brothers who fight for the same stuff.

We built the site to communicate both the incredible simplicity and immense value of this group. From the straightforward workouts to the slick glossary, it was built to be as user-friendly as possible.

Simplicity took precedent over most options. While images were foregone to keep the posting process as short as possible, nuance and attention to the smaller details were central, particularly with the mobile views.